health and beauty wear limited

Beauty industry Beauty

By: Geoff Ficke

My marketing consulting / Href = "http://www.duquesamarketing.com/"> development firm product reviews hundreds of potential consumers of products from all imaginable categories, each year. Sporting goods, specialty foods, automotive accessories, juvenile products, toys, games, shoes, jewelry, ready to wear and health products and well-being are just a short list of types of articles we comment on the funding and potential market launch. People often ask me what space is most easily penetrated by EntrepreneurA € ™ s?

This question is almost invariably whenever I lecture at a university or am interviewed by the media. I used to be somewhat arbitrary, almost opaque to respond. However, over the years, the answer came to the point. The industry of beauty products must be in the top of any list of corporate soft spots for the successful launch and growth of a startup company.

Since the biblical times, perfume is a cottage industry highly desired. The flora and fauna have been aggravated in perfumes and potions that add beauty for the human body, atmosphere and religious worship. Cleopatra was famous for its scented baths, the Bible is full of references with scented oils and sacred in the modern perfume industry has matured into one international multi-billion dollars.

And yet each year, inspired entrepreneurs bringing new scents on the market. Aromatherapy has exploded as the science and awareness of the benefits and mental welfare of specific aromas was research. The process of creating a completely new scent, packaging, marking and delivery to the consumer a product that offers a different perspective of perfume has never been so easy.

A major business stories commercial success in the history of the perfume industry is the story of Giorgio. The eponymous fragrance is born in a single shop Rodeo Drive, Giorgio € ™ s in Beverly Hills, 1980A € ™ s. The fragrance, a clean break with the popular perfumes of the time, had been extremely powerful. The top note is a distinctive store a destination for consumers and word of mouth traveled quickly on the unique heat of dried fragrance notes of Giorgio.

The Company did not have the funds necessary to launch nationally in the department stores. Owners have decided to do some guerrilla marketing. They started to put strips impregnated with perfume the smell inside Giorgio local magazines targeting upscale consumers. The power of smell leached from magazines and newsstands has become a cocoon of fragrance for the Company. Mail order has exploded, the campaign was soon extended to national women's ™ € s of fashion magazines and direct mail business has been created solely to meet consumer demand.

Soon, department stores fell upon themselves to stock and promote the range of Giorgio. The Company was able to negotiate from a position of real power and demanded and obtained the first space and location in each store that bore the mark. Sales have exploded, the product became an international sensation, a key element in Duty Free Shop and eventually was purchased by the consumer product Kingpin Procter & Gamble.

Giorgio is an extreme example of success Name. However, if one were to examine the most popular flavor, the skin care, color cosmetics, bath and body lines and cosmetics lines accessories sold in various categories of trade (department stores, mass merchandisers, pharmacies, etc.) from 1950, 1970, 1990 and 2009, the researcher would surprised by the churning of marks up and down.

Hazel Bishop was one of the most popular cosmetic brands 1950A € ™ s. Milk Rose was a very popular body treatments 1970a € ™ s. Indian Earth was the flavor of the day of makeup in the 1980a € ™ s. Chen Yu is the original Classic Line nails after the Second World War. Francis Denny, Germaine Monteil, Imperial Formula and Alexandra de Markoff were popular brands of treatment Specialty shop skin. All were founded by entrepreneurs, has become widespread, commercial success, fell into disgrace and were replaced by a new generation of enterprise products.

The beauty industry has relatively few barriers to entry. Private label laboratories exist in all regions of the country and are eager to meet Creative requirements of new entrepreneurs with fresh concepts. The priming ability of a product or a line exists in the cosmetics industry, as in almost any other. A limited amount capital can be leveraged and made to go a long way.

Competition is, of course, very steep. But the competition is brutal in every sector mature. However, in the cosmetic industry, there is an insatiable demand fora new exciting products, A and different. The sector is enormous, but the ability to identify and fill tiny niches is virtually unlimited for entrepreneurs willing to commit to their concepts.

The rise of the Internet, direct response, electronic retail, specialty retailers and mall kiosks has changed the landscape for selling all types of consumer products. Todai € ™ s cosmetic entrepreneur has more opportunities to enter the market than ever. The beauty of the beauty economy is that the invention can effectively enter this market and increase their chances pace, with limited capital and have a real chance for a favorable outcome. This can be said about many business opportunities.

About the Author

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

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