health and beauty zone

Cosmetics: NEW she always equal improved?

Not a chance, says a famous dermatologist. It explains how to decipher true innovation skincare of marketing hype

The fashion industry and car manufacturers come out with new collections each year, so why not all industries to change without end? Because "new" does not always mean "improved."

An example: overlays for mattresses foam, which adds additional cushioning, were first produced in the 1970s. Soon, company has developed some dimpled foam overlays. Other companies copied and developed the idea further with three-zone mattress overlay. This used the egg box model, but has designed "square" for the feet, "rounded" for chest and "wrinkles" to the head. The theory that define your feet comfortable all different from your head, well, at best, fragile. But the consumer has purchased. The three mattress area has become a marketing home run. So what retailers want the year next? A five-zone mattress overlay which boasted new areas for the lower leg and the back of your thighs. Of course, the concept was ridiculous, and I am pleased to report that consumers do not "buy" either.

But, skin care, the vocabulary of marketing and sales schemes are often more difficult to spot. Many innovations are driven by marketing (not solid, scientific research). Some companies save their claims with what amounts to voodoo science, few things of use, others employ blatant lies. Unfortunately, industry care of the skin is so large, it is difficult for the Federal Trade Commission (or any other industry or government watchdogs) to monitor. So how do you know what can you believe? And how do you keep from ponying up hard earned cash for a product that will not live up to its claims?

Understand the tricks played by "before and after" photos. For example, in shots where the mouth is cut of the picture (without likely to focus on wrinkles around the eyes), the subject in May to smile in the "before" image and, in the "after", she wears a straight face, so as not to create wrinkles around the eyes. Remember, if the photos are too good to be true, they probably are.
Talk your dermatologist and / or esthetician before purchasing. They read magazines and attend trade shows, they must be informed on the latest developments and can help you navigate that technology innovations are real and which are just weird science.

In a department store, ask to speak with the Cosmetic Department Manager, and get his opinion on a new product. She sees many mark returns (and!), so it is better informed and more objective than the individual counter. It is also likely that she worked in the store a longer period of time, and had better training.
Before buying a product, ask the retailer or website that their return policy is. And, most importantly, whether they offer a satisfaction guarantee. Without it, you might wonder why no one stood behind their claims. I say that this is a warning for you.

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About the Author

Zein Obagi, MD is the quintessential maverick of skin care. Twenty years ago he pioneered the concept of skin health and developed a line of medical skin care products that transformed aging skin. At that time, he merely intended to challenge the norms of traditional skin care. Instead he shattered the status quo. Today his old ideas about skin health are no longer surprising; they've become mainstream. Around the world, his name is the unofficial synonym for results-oriented skin care. Now he's done it again with ZO Skin Health™– the first retail line of anti-aging skin care products that brings Rx-inspired, results-oriented technology to go above and beyond traditional cosmeceuticals. Today, his standards are still as high, but his philosophy isn't quite so controversial. Because beauty–and health–are two things the whole world can agree on.

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