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Know where the money is there to look for it

Countries like China, Japan, South Korea and India all seems so distant and mysterious for entrepreneurs and companies both. In some respects, they are very complicated cultures and business markets for Westerners. Mentality is very different, and how to do business is also different. So why should you even worry about selling your product (s) in these markets?

Whether you should or not depends entirely on what you sell and who you sell it. It may be that your product is such a niche focus that it should be sold in the United States. More than likely, however, your niche product or not, has many countries with consumers waiting to buy with the right marketing message. The point being that you must know your consumption inside and outside and how to communicate successfully persuade them to buy. Once you know, with some understanding of others can identify potential markets gold mines for your product or service. This knowledge can you come from searching the internet for information or can come from an experienced consultant.

Let's consider some data market and see what we can learn from. Remember, the key directions for effective planning in a market is whether the countries concerned and facts of the industry in regard to your consumers. Second, such knowledge as part of your experience and see what makes sense. The reviews others is important, but ultimately go with your knowledge and experience that you are solely responsible for the result. Finally, the law, knowing that markets change ever, some faster than others.

Japan median age is 44.2 years (oldest in the world) compared to 36.7 U.S.

Age of Japanese women a median of 46.1 (compared to 42.4 men), while the median age for a woman U.S. is 38

Japan has more than 22% of their population over 65 years

Japan has one of the lowest Population growth in% in the world, mainly because of one of the lowest birth rates and highest death

Japan has a good GDP per capita (not one of the highest but good)

These points are very high and random, so we will gather much data as we can from these few simple points. Our goal is to comply with Rule No. 1 of the collection of data we can our target market, then we will apply the rule No. 2 in the context of our experience and common sense. For our purpose, and little time together, we will make generalizations about Japan's consumer and market expectations. There will be exceptions to these points according to your specific industry.

Japan's high median age, low population growth, low birth rates and high mortality rate tells us a bit.

Population means that consumers are interested in more conservative and "evidence" of products that have a history success and value. This is in contrast with a younger population in the United States or Singapore, which may be more interested in innovation proven.

Population means that Japanese consumers are likely to have more time to devote to activities leisure, nearing the end of their profession, and will be cautious in how they spend their hard-earned savings and income they have earned during many years of hard work.

Children of older Japanese have a huge responsibility to take care of their aging parents while trying to advance in their profession (which is extremely competitive in Japan) and have a social life.

So what are the products or services and in Japan from these high-level data?

Products and services to ensure safety and well-being of seniors, as a device to notify emergency services of a fall or a failure of health. The children of these people Seniors are also interested in this product and service because it will give them knowledge without guilt that their parents are safe and secure.

Products based on vacation and relaxation, including a golf course and other leisure activities

Knowing the Japanese female consumer is very knowledgeable, a beauty product price sensitive and proven that can solve problems beauty that come naturally with age and to establish and / or strengthen a sense of high class

These are only a few ideas on the database level. However, in true Japanese market, these assumptions product I made above are actually categories of success in Japan. With a little homework research or a phone call to your business partner in the country or to your advisor, you can start to develop interesting hypotheses in no time. The next step is to begin drilling in more detail based your industry and niche product. What I will say is that when you follow these guidelines to know your consumer, know the local market you plan to sell, and use your common sense and knowledge, apply that knowledge, you begin to experience more success.

To obtain your free copy of my eBook "7 Secrets to sell millions in the world", please go to my site sign up for your free business ideas, and I will personally send you your free copy.

About the Author

Jared Sasser has 15 years specialization in retail (nutraceutical & dietary supplements, cosmetics & skin care), computer software, and direct sales (network marketing) channels. His experience includes negotiating hundreds of thousands of dollars in savings, launching products in over 30 countries worldwide, creating and implementing strategy for companies of all sizes (1+ billion in sales to entrepreneurs), and much more.

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